Web Guru Asia client and project news

Empowerment 2.0

Chief Guru Jeff Zweig speaks at the Digital Marketing 2.0 conference in Singapore. He shares insights on getting maximum ROI from digital marketing channels. His talk includes the latest strategies and tools to exploit the power of Web 2.0 and social media to deliver maximum results for a brand's business.

Conference attendees learn the following from Jeff's presentation:

How to increase online conversions by up to 800%
Key metrics to track in social media campaigns and other interactive marketing programmes
How to keep costs down in social media programmes
Strategies for getting the most out of social media initiatives
Web 3.0: what's coming next?

Web Guru Asia launches a revamped online presence for Suzuki Automobile Malaysia.

In order to provide Suzuki Automobile with a fresh, new look and experience online that complements the brand's positioning offline, Web Guru Asia worked closely with Suzuki Automobile advertising and marketing personnel from Japan and Malaysia to create a new, interactive experience for the car brand.

The new website is live at www.suzuki.net.my.

E-commerce and online payment solutions

To provide our clients with access to powerful and flexible payment processing systems Web Guru Asia has partnered with
www.Merchant-Accounts.ca.

E-commerce is poised to make expansive growth within Asia over the next several years.

Your business must be prepared to carve out a niche in this valuable market. You need a solution that is effective for targeting customers both within Asia and abroad. Our goal is to help our clients establish an effective online sales channel through the implementation of multi-currency credit capable credit card processing solutions.

With an emphasis on the specific goals of your business, we can tailor a solution that will build brand awareness and provide a significant return on your investment.

We understand the global nature of the growing e-commerce marketplace, and a need for technology that will put our clients on a level playing field with businesses not just within Asia, but with competitors from other countries all around the world.

Merchant-Accounts.ca is a Canadian company specializing in merchant accounts and credit card processing solutions for international business. Utilizing these card processing solutions will enable your business to take credit card payments in any currency, from customers in any country around the world. You will able to target customers within any demographic, within any territory, with no limits in terms of future growth into new and emerging markets.

Multi-currency processing is the next step in the evolution of e-commerce. By building a refined and streamlined website that can charge your customers in their native currency, it give your customers a sense of familiarity and comfort. This sense of familiarity leads to greater confidence when purchasing and can ultimately drive a significant increase in sales over a traditional USD or single-currency only e-commerce solution. More effectively targeting your customers and meeting their needs will strengthen your position in the online marketplace.

Powerful online payment technology customized for the needs of your business.

The strategic partnership between Web Guru Asia and Merchant-Accounts.ca provides your company with an unprecedented solution – access to industry leading credit card payment technology that is being applied and utilized on your website to maximum benefit through our digital marketing expertise. This is a platform upon which a tremendously successful e-commerce business can be built.

Technology, while important, is only as good as the as the people that stand behind it. That is why support is a critical issue for every business owner. Implementing a multi-currency capable website in such a way as to put the technology to work to achieve the maximum result possible requires expertise and a thorough understanding of the issues involved.

At Web Guru Asia, our expertise and understanding of the Asian and global e-commerce marketplace enables us to utilize the payment processing solutions provided by Merchant-Accounts.ca to return the maximum benefit for your business.

Furthermore, because of the close working relationship between Web Guru Asia and Merchant-Accounts.ca, it means that you will receive complete support at all times.

Having a centralized point of contact on issues related to e-commerce is a tremendous value to every business owner. Support is something that is undervalued until it is required. When you have an issue that you need help with, having a point of contact that can assist you is critical. It can save downtime, increase sales and help you to achieve the highest level of success with your online business. This total accountability eliminates frustration and confusion, and will allow you to proceed in complete confidence with the day to day operations of your business.

We take a one-on-one approach with every client. You will receive support and assistance through every step of building online your online presence, right from the merchant account application through to implementing the website and going live to processing your first sale online.

This provides great value in the piece of mind you will receive, knowing that you have access to a team of payment specialists at Merchant-Accounts.ca, and the digital and online marketing expertise of Web Guru Asia. You will proceed with absolute confidence, knowing that your internet presence is being managed by people who have taken the time to learn about your business, understand the issues involved, and have put the technology to work to return the maximum result for you your business.

With Web Guru Asia managing the development and implementation of your web presence, and with Merchant-Accounts.ca powering the payment processing on your website, you will have a solution that will educate your customers, answer their questions, create interest in your product and services, and drive sales for your company.

To find out more about the e-commerce and online payment solutions that Web Guru Asia can provide your business please click here to contact us.

Web Guru Asia launches an online viral contest for ECCO Shoes Hong Kong Limited.

In another addition to our growing portfolio of viral marketing work, Web Guru Asia has launched an online viral contest for Danish shoe manufacturer ECCO, with sponsorship coming from Tourism Malaysia, GORE-TEX? Mountain Hardwear and Action Asia magazine.

'ECCO is one of the world's great innovators in the manufacture of quality footwear, and we are proud to help them extend their brand online in Hong Kong,' said Alex Moore, Chief Guru and Managing Director of Web Guru Asia.

Designed to generate awareness of ECCO's range of hiking boots, the ECCO Action campaign is open to residents of Hong Kong. Entrants can win a range of prizes, including a holiday to visit Southeast Asia's most spectacular peak, Mount Kinabalu in Malaysia, Mountain Hardwear GORE-TEX?kit and ECCO hiking boots.

Entrants also get access to a range of high-quality wallpaper downloads featuring the work of award-winning Action Asia photographer Erik Fearn.

Want to know more about how Web Guru Asia can help you use digital marketing techniques to spread brand awareness and engage with your customers online? Click here to contact us.

Web Guru Asia and HKDMA to revamp Hongkong Post's direct mail website.

Web Guru Asia has been commissioned to undertake a major revamp of Hongkong Post's direct mail website.

Hongkong Post has long been a leading provider of direct mail services to marketeers, and is one of the key members of the Hong Kong Direct Marketing Association (HKDMA).

Web Guru Asia will work closely with HKDMA to provide a total revamp and redesign of Hongkong Post's existing direct mail website.

'Direct mail has always been one of the key tools for marketeers to get their messages across,' said Alex Moore, Chief Guru and Managing Director of Web Guru Asia, 'and we are proud to be using the Internet to let people know just how effective direct mail can be. And, as an HKDMA member, we are particularly happy to be working with HKDMA on this project.'

The new website will feature information and advice on direct mail techniques. It will be in English, Traditional Chinese and Simplified Chinese.

Love Life: a new viral campaign for the South China Morning Post.

The South China Morning Post, Hong Kong's leading English-language newspaper, wanted to educate Hong Kong residents about their revamped 'Life'section, and to spread the brand proposition that by reading 'Life' you gain the information and insights you need to make the right choices. To help achieve this goal, they commissioned Web Guru Asia to design, develop and manage an online viral contest.

The Love Life contest features a choice of prizes, including business class flights and shopping vouchers, which tie in with the various daily themes of the South China Morning Post's 'Life' section. Each of these prizes is linked to a themed Flash vignette that illustrates the benefits of reading 'Life'.

As in a standard viral contest, entrants receive chances to win for encouraging their friends to sign up. But the Love Life contest goes beyond this, and also works to promote sales of the South China Morning Post. Entrants can earn bonus chances to win by answering a series of weekly questions, the answers to which can be found in the 'Life' section of the South China Morning Post.

The Love Life contest is a core component of the South China Morning Post's marketing strategy for their 'Life' section.

Are you looking for innovative ways to promote your products and services through digital channels? Click here to contact us.

Electronic Arts now online in Simplified Chinese.

As part of their expansion into China, video games giant EA wanted an online presence that would be in keeping with the look and feel of their website in the US, but that addressed the specific needs of the Chinese market. They asked Web Guru Asia to launch a new microsite for them in Simplified Chinese.

Web Guru Asia developed the microsite to showcase EA products, with a home page that changes when refreshed with details of games titles such as FIFA 2005 and The Sims 2. A key function of the microsite is data capture for future marketing initiatives, and so visitors are encouraged to register to receive updates about EA titles.

The new microsite forms an integral part of EA's marketing strategy in China.

Want to know more about how Web Guru Asia can help you use digital channels to promote your products and services in a wide range of languages? Click here to send us a message.

Operation Santa Claus helps make 2004 a Merry Clickmas for Hong Kong charities.

At Web Guru Asia we believe in the power of the Internet to effect positive changes in people's lives. That's why we were happy to donate our services on a pro bono basis and develop a website and viral marketing solution for the ADMA's online fundraiser in support of one of Hong Kong's largest annual charity drives, Operation Santa Claus.

When a visitor to the website clicked the logo of a campaign sponsor, that sponsor will donated HK$1 to Operation Santa Claus.

As Chief Guru Alex Moore puts it, "Viral marketing is all about appealing to people's emotions—be it wonder, delight, surprise, shock, desire etc.—and incentivising them to involve their colleagues, family members and friends. As most people have spent the past year clicking for their own good, the website offered us all an opportunity to click for other people's benefit. Once the donation was made, we shared the giving experience with everyone we knew. Can you think of a better way to do your Christmas shopping?"

Operation Santa Claus was jointly organized by The South China Morning Post and Radio Television Hong Kong (RTHK). It raised money for selected Hong Kong charities during the winter holiday season.

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