Web Guru Asia in record response for e-newsletter
KONG: Digital marketing agency Web Guru Asia claims to have achieved
a 43 percent click-through rate for the first issue of a new e-newsletter
for the Peninsula Group.
Alex Moore, chief guru and MD of Web Guru, said: "By making the benefits of clicking for more information as clear as possible, we were able to entice a large number of recipients to access a microsite containing the full e-newsletter and links to the client's online enquiry and reservation system."
managing director at DoubleClick, said that the open rate for emails
in Asia is 45.4 percent, compared with 35.7 percent in the US. Asia's
click-through rate in Q2 was 12.7 percent, significantly ahead of the
US (7.6 percent).
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